Hi, I’m Marilyn

I have 10+ years experience in the influencer and affiliate marketing space. I’ve personally built unique, data-driven creator campaigns for brands across tech, beauty, AI and more.

Here’s how I can help you scale👇

Maximize SEO impact—the hidden power of influencers

Case Study: Luma (Generative AI app)

Influencers are a powerful (and often underutilized) vehicle for improving SEO search results, in both Google and native social media apps. I carefully sourced a list of relevant influencers for Luma, in support of their fall 2025 release season. I worked with each influencer to ensure video titles, descriptions and metadata included key terms relevant to the generative AI space. This resulted in videos gaining branded Google search relevance within the first 2 weeks of campaign launch.

Unleash a microinfluencer army to drive KPI success

Case Study: Milan Laser (Beauty Clinic)

The term “small but mighty” takes center stage with the latest marketing phenomenon: the “microinfluencer” (less than 250k followers). I helped Milan Laser sign 300 microinfluencers in just 3 months, securing over 1,800 pieces of content in a single campaign and driving a direct uptick in influencer-attributed leads. We optimized tracking by providing a source-coded URL for influencers to include in their Stories posts, as well as an in-clinic survey questionnaire.

Integrate your brand voice effectively by letting creators lead

Case Study: Tana (AI productivity app)

Influencers know their platforms well: what works, what doesn’t. I helped align Tana with Gabe Bult, a productivity enthusiast whose YouTube videos regularly surpass 100k+ views. While under contract, we provided him with a list of suggested talking points, allowing him to creatively guide both the video subject and ad integration. By building this trust, the Tana segment is marked by YouTube’s algorithm as one of the most-replayed moments of his entire video (linked right).

Take the guess work out of partnering with large creators

Case Study: Descript (AI editing app)

I guided Descript through the step-by-step process of signing their first mega influencer brand deal (iJustine, 7 million subscribers). I used a predictive data model, based on campaign KPIs, to estimate video performance, CTR and conversions in advance of contract negotiations, ensuring we landed on a final price that suited both brand and influencer expectations.

Creator tools I frequently recommend

Ideal for tracking long-term results of traditional influencer campaigns (views, engagement, etc.)

Advanced affiliate marketing platform with automation capabilities; allows for white-glove partner onboarding and activation

Social listening tool that helps understand the broader impact of influencer activations (branded keyterm impact, sentiment, etc.)

Let’s set up some time to chat.

✉️ marilynomoser@gmail.com

Recommendations and expanded case studies available upon request.